So, you’ve decided to hire a designer, exciting! You’ve got a vision (sort of), and a vague idea that you want it to “look clean but also stand out.” Sound familiar?
In this article, we’re diving into the most common things clients ask their designers, what they really mean, how designers interpret them, and how to get the results you’re dreaming of without needing to learn all about Figma.
How long will it take?
One of the first things clients ask is how long it will take to finish the project, especially if they are in a hurry. It depends on the:
- project’s complexity,
- how clear your vision is, and
- how fast we communicate.
A simple logo might take a few days, while a full website or brand identity can take few weeks.
Tip: To the agreed deadline, always add a few days in your mind because of unpredictable things like spending more time deciding if that color is really a good choice.
How many design rounds do I get?
When you ask how many times you can request changes, you’re really asking, “Can I try a few versions until I’m completely happy?” That’s totally normal! Most designers offer 2 to 3 rounds of revisions, but if you think you’ll need more, it’s best to clarify this upfront.
Tip: If something doesn’t feel right, say it early; it saves everyone time and stress.
What exactly is included in the project?
Sometimes clients say, “I just need a design,” but then add logos, Instagram templates, animations, or even a full website. It’s important to clearly define what’s included. Is it just the visual? Does it include mobile layouts? Will you get all the original files?
Tip: The clearer you are about the scope, the fewer surprises and extra costs you’ll face later.
How will the handoff to developers work?
If you have a developer team, the designer needs to know how to deliver the files. Will it be via Figma? Do you need exported assets? Are you using a website builder or custom code?
Tip: Bring your developer in early as it saves time and avoids “that can’t be done” moments.
How do I give good feedback?
Giving clear and specific feedback helps your designer understand what you want. Instead of saying “I don’t like it,” try to explain what feels off, like colors, fonts, or layout. If you’re not sure, ask for alternatives or examples. Good communication saves time and leads to better results.
What if I don’t like the design?
It’s normal to want changes; that’s why most projects include revision rounds. Be honest about what you don’t like and suggest improvements. Remember, your designer wants you to be happy with the final product, so working together is key!
Final thoughts…
Great design doesn’t happen overnight, but with clear communication and expectations, you can get results even better than you imagined. You don’t need to know how to use Figma, just know what you want to say and be open to ideas.
And keep that first email where you said “clean but eye-catching,” as you might laugh when you see the final design. 😄
